Most websites still rely on "Terms & Conditions" links in the footer, but courts draw a sharp line between browsewrap and clickwrap agreements. This article explains the difference, what recent cases say about enforceability, and how online businesses can reduce legal risk while keeping UX simple.
User-consent
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- Analytics tools tell you how people use your product. Consent logs tell you what they agreed to. They answer different questions, and trying to use one in place of the other creates real risk.
- Most businesses use email, SMS and in-app messages to talk to customers, but treat consent as a single checkbox. This guide explains the difference between service messages and marketing, how to collect consent cleanly across channels, and why structured consent logs matter.
- If you rely on online terms, privacy notices or marketing opt-ins, you need more than a checkbox. A defensible consent log captures specific fields that let you prove who agreed to what, when, where and how.
- Most online businesses have terms, a privacy policy and a cookie banner – but that doesn't mean the setup is healthy. This article highlights five common red flags in online terms and consent, and how to start fixing them.